During The Luxury Network International Awards Ceremony held on Saturday 22nd of February, Lexus AAB officially announced Ms. Amal Ameen as the first Ever Lexus Brand Ambassador in Qatar.

Amal Ameen Al-Mehain graduated in 2004 from the Virginia Commonwealth University, school of arts in Qatar; and holds a bachelor of fine arts and interior design. Also, she has an advanced certificate in Arts, Communication, Etiquette, and Protocol.

Wisely utilizing her educational background, her passion for design and luxury led her to open the luxurious La Boutique Blanche in 2015 a unique multi-brand store with more than 120 brands under one roof. In 2017 La Boutique Blanche was awarded as Best Independent Boutique in Qatar by the Grazia Style Awards.

Driven by her success in the fashion world Amal opened Amici Di Moda her latest fashion concept located in Al Hazm, the most luxurious mall ever built. Amici Di Moda has been recognized with two prestigious awards: in 2018 as the Best Luxury Boutique by the Luxury Network International Awards and the Best Independent Boutique at the Grazia Style Awards 2019.

Amal started her journey with Lexus Qatar as a key participant in several lifestyle events and ladies’ track day. Amal was interviewed by Grazia Magazine in Leading Ladies with Lexus focusing on Women Empowerment.

During the event, while nominating Amal as Lexus Brand Ambassador, “Mr. Firas Mufti AAB Senior Marketing Manager stated
We are very excited this year to collaborate with Amal Ameen as our first EVER Lexus Brand Ambassador. As a recognized fashion icon, Amal will play a key role in endorsing the brand through joint lifestyle and fashion events”
The Lexus Brand Ambassador program consists in associating Lexus with a high profile respectable public figure such as Amal and to raise public awareness about Lexus Lineup and its state of the art features, benefits, and technology.